Has my audience changed?

Your audience very well may be different than it was just six months ago, It very well may have changed, and as you grow in business, it may not be the last time.

Here is what we tell our clients to do, review the last 6 months of customers, make note of what they have in common such as age, income level, are they mothers, do they shop at the farmers market, or are they more likely to have groceries delivered for convenience?

Looking for these similarities allows you to see who is buying from you, and helps you learn more about your actual customers, so that you can target them with your marketing efforts and better serve them, After all the name of the game is find products for your customers and not customers for your products.