Your business was built for a version of you who had more time, more energy, and fewer demands.
It’s time to reset what’s working so your business can support you, without burning you out.
You don’t need to make any big moves today.
But how you structure your business now determines how sustainable, aligned,
and profitable it will be for your next chapter.
Schedule your Business is Brewing Strategic Reset below
The first step toward a business that fits the life and the energy you’re growing into.
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Helping boutique hotels, bed & breakfasts, and restaurants increase profitability, strengthen customer retention, and elevate the overall guest experience.
You’re running a great business.
Your guests & customers love you.
Let’s Make Sure Your Revenue Reflects that
Hi, I’m Dee Brookshire. With 26 years in hotel sales and marketing,
I’ve led revenue growth for boutique properties across the New Haven and Baltimore markets, navigating competitive landscapes while balancing exceptional guest experience with sustainable profitability.
Over the past six years, I’ve expanded my consulting work to include both brick-and-mortar and online service-based businesses. By
applying the same high-level hospitality strategies, guest psychology, revenue optimization, and experience design.
I’ve helped businesses refine their sales systems, strengthen customer relationships, and create more predictable, sustainable revenue.
Today, through the Hospitality Division of Pink Leaf Consulting,
I partner with boutique hotels, luxury spas, and bed & breakfasts to optimize operations, increase revenue, and elevate the guest experience without compromising the heart of their brand.

I help my clients

1
☕Smarter strategy. Sustainable growth
Revenue maximization isn’t about doing more; it’s about doing what matters.
Together, we take a holistic approach to examining your pricing, sales strategy, and market positioning to identify overlooked opportunities for growth.
We analyze guest behavior, booking patterns, and competitive trends to optimize occupancy, increase average guest spend, and strengthen overall profitability.
From dynamic pricing aligned with seasonal demand to thoughtful upsell and cross-sell opportunities that enhance (not interrupt) the guest experience, every recommendation is brand-aligned and guest-centered.
We also explore niche markets, strategic partnerships, and value-added services that create new revenue streams without adding operational strain.
The result: a tailored, high-impact revenue strategy that supports consistent growth while preserving the personalized experience your guests expect.
90-day retainer
Investments starting at $10,000
2
☕ Retain Guests & Build Loyalty: Elevate Every Interaction;
Create lasting connection
Having a great guest experience is only the beginning. To build true loyalty, every interaction, big or small, must be intentional, memorable, and emotionally resonant. That’s exactly what our Guest Experience Optimization Consulting delivers.
Through a combination of human-centered strategy, team training, and real-time facilitation, we help your property design guest experiences that keep people coming back and naturally referring others.
We go beyond programs and checklists, focusing on the subtle, personalized touchpoints that make each guest feel genuinely seen, valued, and cared for.
Our approach includes refining loyalty programs, enhancing follow-up communications, and coaching your team to anticipate and respond to guest needs with empathy and professionalism.
We also work with you to integrate emotional intelligence into every aspect of your operations, from check-in to special events, ensuring your property consistently exceeds expectations.
The result is more than repeat bookings; it’s a community of guests who feel connected to your brand and become vocal advocates for your property. By optimizing both systems and the human experience, we help you create sustainable loyalty that strengthens your reputation, enhances your revenue, and sets your property apart in a competitive market.
3
☕ Streamline Operations:
Empower Your Team & Maximize Efficiency
Operational efficiency is one of the most powerful drivers of profitability—and it’s only fully effective when your team understands the “why” behind what they do.
Through executive advising, I partner with you to clarify priorities, structure workflows, and align your leadership approach with your business strategy. Together, we identify bottlenecks, refine processes, eliminate redundancy, and implement systems that empower your team to work confidently and cohesively toward shared goals.
This isn’t about rigidity—it’s about creating ease, alignment, and accountability. When operations flow smoothly, your team can focus on what truly matters: delivering exceptional experiences and supporting your vision.
The result: a more efficient, purpose-driven operation, a team that’s aligned and empowered, and a business that runs with clarity, strategy, and structure.

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