Who I Serve

I’m Dee, and I help owners and operators:

Make confident, data-driven decisions instead of guessing or relying on gut instinct
Uncover hidden revenue opportunities in what they already have
Align operations, marketing, and customer experience so the business keeps its promises
Lead with clarity and focus, freeing them from overwhelm while strengthening their team and business

For the past seven years, I’ve partnered with over 150 Black women, introverted owners and operators to help them market more efficiently, sell more confidently, and grow their service-based businesses sustainably, bringing decades of hands-on experience to every strategic partnership.

Who I Serve

I partner with owners and operators of service-first and

hospitality-adjacent businesses who:

Run their business day-to-day with a small team
Have been in business 5–8 years, generating $8–15K per month
Are capable and revenue-driven but feel the weight of decision fatigue, juggling too many ideas and strategies
Want a strategic sounding board to uncover blind spots, pressure-test decisions, and identify untapped revenue opportunities

They’re ready to leverage their existing assets, expand offerings, and take deliberate, high-impact actions—while gaining clarity, confidence, and momentum in their business.

What Working With Me
Looks Like

When we work together, you’ll be able to:

Make strategic decisions with confidence, knowing each move aligns with your revenue and growth goals
Spot untapped revenue opportunities in existing products, services, or client relationships
Align your operations and marketing so your team delivers consistently on your promises
Lead your business with clarity and focus, freeing up energy, strengthening your team, and enjoying the fruits of your labor